• May, 19-20
  • St. Petersburg, Pobedy Square 1
EN / Day 2 / Track1

We rebuilt the whole mobile web experience for authenticated users in 11 weeks only! It looks and feels just like our native apps while maintaining the fast load times expected of mobile web. We used cutting edge technologies which led to a 40% increase in each of our core engagement metrics and up to 30% in time spent. But it was not all sunshine and rainbows! In this talk, we'll share challenges, technologies and best practices that we used for the new Mobile Website.

Imad Elyafi
Imad Elyafi

Software engineer on Core Experience Team at Pinterest. Passionate about React. Was a Tech Lead while Pinterest was being migrated to React. Before that used to work as a software engineer on Newsfeed at Facebook.